Soulja Boy Net Worth & Earnings (2024)
Lifestyle | Bio | Facts [UPDATED]

soulja boy net worth

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Soulja Boy Net Worth & Earnings: DeAndre Cortez Way AKA Soulja Boy, is an American rapper, record producer, actor, and budding entrepreneur.

In this article, we’re going to be diving deep into Soulja boy’s net worth, including:

  • How he made his money
  • His house & cars
  • Year by year earnings

And lots more…

So, if you want to get the low done on how Soulja Boy made and spends his fortune, this article is for you.


Let’s jump right in…

Soulja Boy Quick Overview: 

  • Net Worth: $30 million
  • Date of Birth: July 28, 1900
  • Gender: Male
  • Relationship Status: Single
  • Children: None
  • Profession: Rapper, Record Producer, Entrepreneur, Actor
  • Nationality: American
  • Last Updated: 2020

Related: Soulja Boy Bio

Soulja Boy Net worth
Source: Pinterest

Soulja Boy Net Worth

American rapper, Soulja Boy is widely known for his 2007 hit “Crank That (Soulja Boy)”… this debut single landed the rapper at #1 in the billboard hot 100.

The single gained popularity after it’s self-release… remaining #1 for 7 non-consecutive weeks.

Soulja Boy’s popularity increased after he branched out to other areas of entertainment, such as acting and YouTube.

Thanks to his quick rise to fame and sound investments throughout his career… Soulja Boy’s net worth totals an astounding $30 million USD!

YearEarnings $
2012$ 10,000,000
2013$ 12,000,000
2014$ 15,000,000
2015$ 22,000,000
2016$ 25,000,000
2017$ 27,000,000
2018$ 30,000,000
2019$ 30,000,000
2020$ 30,000,000
Soulja Boy has a Net Worth of a gut-busting $30 million! – According to

Soulja Boy Early Life

DeAndre Cortez Way was born July 28, 1990, in Chicago, Illinois… to parents Tracy and Lisa.

At the age of 6, Way moved with his family to Atlanta, Georgia… where he first discovered rap music.

At 14 Way moved again to Batesville, Mississippi where he attended South Panola High School.

His parents were supportive of his music… they even built a recording studio for him in their home!

In 2005 DeAndre Cortez Way decided to take to the internet… posting his first songs on Soundclick, branding himself as Soulja Boy.

Soulja Boy received positive feedback… prompting the artist to start a YouTube channel and Myspace account.

In 2007… Soulja Boy released the hit “Crank That (Soulja Boy)” along with his first album Unsigned and Still Major: Da Album Before Da Album.

Soulja Boy released his music independently… creating his own low budget music video, showcasing the well known “Crank That” dance.

By May the same year, his music had exploded…

“Crank That” was played on the radio and Soulja Boy signed a record deal with Interscope Records.

Soulja Boy Early Life
Source: The-Sun

In September 2007, Crank That soared to #1 in the billboard hot 100… later earning the artist a Grammy nomination.

By October Soulja Boy released his first album on his record deal,… reaching #4 in the Billboards – later certified platinum by the RIAA.

‘Kiss Me Thru The Phone’ featured on his latest album… landing the rapper #3 in the Billboard Hot 100.

The single made the mistake of featuring a real phone number… the actual owner received over 100 calls a day from fans trying to reach the rapper.

In December 2008… Soulja Boy released a follow up album SouljaBoyTellem.

In 2010 Soulja Boy released The DeAndre Way… his third studio album – followed by Loyalty in 2015.

The rapper has had incredible success in music… collaborating with the likes of Gucci Mane, Shawty Lo, and Sammie.

In 2019 Soulja Boy released his most recent album… How Can You Blame Me?

Want to know more?

Read everything there is to know in his Bounce Mojo Bio!

Business Ventures, Music Deals & Products

In 2004 Soulja Boy founded his own record label… while he was still signed for Interscope Records.

He named the label Stacks on Deck Entertainment…

… but…

in 2016 Soulja Boy dropped all artists who were signed to the label.

in 2019 Soulja Boy re-signed artists Lill 100 and 24 hr.

He clearly had a change of heart!

From 2011-2014 Soulja Boy ventured away from studio albums… releasing mixtapes with great success.

In 2014 he signed a new record deal, with Universal Music Group.

Soulja Boy Investments
Source: GettyImages

In 2016 Soulja Boy signed an endorsement deal with World Poker Fund Holding… allegedly gaining the artist $400 million over 5 years.

Unfortunately… the deal was misunderstood – and cleared up by the World Poker Fund, to include stock and revenue sharing, with a $400 million cap.

During the course of his career so far, Soulja Boy has released two clothing lines… as well as trying his hand at acting – featuring in YouTube live.

In 2018 Soulja Boy released the Soulja Game gaming console… unfortunately, the rapper received wide scale criticism for the price of the console, as well as comments about the similarities to existing consoles.

Soulja Boy dipped his toes (pun intended!) into the entertainment world… releasing a shoe collection in collaboration with Yums in 2008.

Soulja Boy has expressed his passion for film through the release of his own animation series in 2010… unfortunately it only lasted one episode.

Better luck next time SB!

Soulja Boy Investments

With his Net Worth reaching a whopping $30 million USD… you might be wondering how the Chicago born rapper invests his money…

… here, let me tell you!

Soulja Boy has invested in Mississippi based company, The Soap Shop. The shop has seen sales triple during the outbreak of CoronaVirus… making the artist’s investment soar.

Soulja Boy has also invested in a Hoverboard business and purchased a Subway Franchise – pretty random investments!

The rapper claims he chose stable investments… stating “everybody needs soap”.

Soulja Boy Investments

Soulja Boy Career Earnings By Year

Although the Chicago born artist’s career earnings by year are unknown… the rapper is thought to earn in excess of $ 5.15 million a year.

In 2010 Soulja Boy featured on Forbes’ Hip Hop Cash Kings List… he earned over $7 million that year.

Most of Soulja Boy’s wealth comes from touring and ringtone downloads… he was one of the first artists to capitalize on ringtone downloads in 2010.

Currently, Soulja Boy has 5.6 million Instagram followers… which earns the influencer $11,000-$19,000 for a single sponsored post.

Nice work if you can get it!

Soulja Boy Music & Movies

Soulja Boy has brought out a number of unique products for his fans… including clothing lines, game consoles, and shoe collections.


… the artist’s main entertainment value comes from his music and films. Here are some of his top performances:

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Crank That

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Unsigned & Still Major: Da Album Before Da Album

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iSouljaBoy Tellum

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The DeAndre Way

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Deep in the Game

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Soulja Boy: The Movie

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Officer Down

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Officer Down

He’s also released some incredible mixtapes!

Want to know more? Follow the Amazon links above!

Soulja Boy Philanthropy

Despite his hardcore appearance… Soulja Boy has so far put his net worth and career earnings to good use, frequently donating to charity.

Soulja Boy donated toys at a Toyz N Da Hood event… as well as donating money to the Children’s Miracle Network.

Great job Soulja Boy!

How Soulja Boy Spends His Money

With Soulja Boy’s net worth, the artist definitely has a bit of spare cash when he needs it… but what does he spend his money on?

Soulja Boy loves to spend his money on his appearance, investments, and products.

Sporting his bad boy look, Soulja Boy is covered in ink… featuring a dollar sign, the superman logo, and his notable ‘The World is Yours’ tattoo.

The rapper can also be seen wearing a plethora of chains and jewellery… he owns a $250,000 remote control Lamborghini covered in Diamonds!

I bet it’s heavy on the gas!

Soulja Boy Net Worth
Source: RollingStone

Soulja Boys House

Soulja Boy owns a mansion in the Agoura Hills, Los Angeles…


… whilst serving time in jail for breaking his parole in 2019, the star’s mansion was burgled. 

The robbers stole $500,000 of items and $100,000 in cash… later taking to Soulja Boy’s Instagram to brag about their crimes.

Not his best year.

Soulja Boy House
Source: Pinterest

Soulja Boys Cars

Part of Soulja Boy’s Net worth is made up of his incredible car collection… including:

  • Porsche 911
  • Bentley Mulsanne
  • Bugatti
  • Audi R8
  • Chrysler 300
  • Lamborghini

What a collection!

Soulja Boy Cars
Source: Pinterest

Fun Facts

Despite living in the public eye… here are some facts you might not know about Soulja Boy:

  1. During the Super Bowl XLVII, Soulja Boy bet $200,000 on the Baltimore Ravens despite split odds – what a gamble!
  2. In his early career, Soulja Boy charged fans $3.99 for a retweet and $1.99 for a follow – entrepreneurial thinking right there!
  3. Despite being self-released, Crank That sold more than 3 million digital copies and 5 million Wow.
  4. Soulja Boy allegedly carries $ 1 million in cash around with him. Ssshhhh!
  5. In 2008 Soulja Boy was robbed at gunpoint in his own home – he seems to have some bad luck when it comes to scallywags wanting to take his things.

5 Lessons From Soulja Boy:

With an incredible net worth, there’s a lot we can learn from Soulja Boy’s success… here are 5 lessons from the artist:

  1. When it comes to salary, you get what you negotiate.
  2. Net worth is not just the money in your account… invest!
  3. Try having multiple streams of income… if one fails, it’s not the end of the world.
  4. Do everything to the best of your ability… and always put in 100%
  5. Count your blessings! Remember to be thankful for what you have.

Check Out 5 Lessons From Soulja Boy (Net Worth of $201 million) – How To Be Successful – According To

Summary: Soulja Boy Net Worth

So there you have it, I’m sure you’ll agree, Soulja Boy has had a hell of a career.

My biggest takeaway from this is his incredible varied business ventures and ideas – stepping outside of his comfort zone… but I also particularly liked his awesome toy collection!

I hope you enjoyed this article – you might also want to check out Soulja Boy Net Quotes, and Soulja Boy Biography

Or if its Rappers, in general, you’re interested in – we have a great article here – 101 Richest Rappers In The World

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